-
Marketing : broadening the horizons
Häftad bok. Studentlitteratur AB. 1 uppl. 2006. 306 sidor.
Nära nyskick. Namnad.
The aim of this book is to provide a wider perspective of the marketing field, particularly at a time when the field of marketing is expanding and developing in new and different directions. Unlike the more traditional literature, this book aff läs mer … läs merInrikes enhetsfrakt Sverige: 62 SEK
- ISBN
- 9789144039831
- Titel
- Marketing : broadening the horizons
- Författare
- Evert Gummesson - Bo Edvarsson - Anders Gustafsson - Lars Witell - Hans Jansson - Yvonne Lagrosen - James R. Stock - Tony Apéria - Tomas Nilsson - Claes M. Hultman - Gerald E. Hills - Svante Andersson - Greg Wood - Joe Hair - Arthur Money
- Förlag
- Studentlitteratur AB
- Utgivningsår
- 2006
- Omfång
- 306 sidor
- Bandtyp
- Häftad
- Vikt
- 607 g
- Språk
- English
- Baksidestext
- The aim of this book is to provide a wider perspective of the marketing field, particularly at a time when the field of marketing is expanding and developing in new and different directions. Unlike the more traditional literature, this book affords a deeper insight into the new marketing avenues of services marketing, business-to-business marketing and relationship marketing. Several other relevant marketing-related areas are also presented.An international team of distinguished authors contribute their expertise, which provides a comprehensive overview of recent marketing developments. Such a broad and deep coverage of the field makes this book particularly suitable for undergraduate-level marketing courses. In addition to offering students a wide-ranging appreciation of modern marketing theories, it provides a firm foundation for further studies and contributes towards an enriched professional understanding.
Ytterligare författare: Stefan Lagrosen, Göran Svensson, Anders Pehrsson
Studentlitteratur AB 1 9789144039831
Your country and preferred language.
Select your country Select languageDenna webbplats använder cookies för att säkerställa att du får den bästa upplevelsen.
Stäng
Välkommen till Sveriges största bokhandel
Här finns så gott som allt som givits ut på den svenska bokmarknaden under de senaste hundra åren.
- Handla mot faktura och öppet köp i 21 dagar
- Oavsett vikt och antal artiklar handlar du till enhetsfrakt från samma säljare i samma kundvagn
Marketing : broadening the horizons Evert Gummesson - Bo Edvarsson - Anders Gustafsson - Lars Witell - Hans Jansson - Yvonne Lagrosen - James R. Stock - Tony Apéria - Tomas Nilsson - Claes M. Hultman - Gerald E. Hills - Svante Andersson - Greg Wood - Joe Hair - Arthur Money Häftad. 2006. Studentlitteratur AB 1 ex 249 SEK